關於我們 – BARKLEYSHOP

About Barkley

Barkley was born from a deep appreciation for childlike wonder, imagination, and courage.

From the very beginning, our mission has been to create warm, life-filled characters that awaken the simple, beautiful, and brave strength within everyone. In a child's world, everything invites curiosity—there's a willingness to explore the unknown, to take bold adventures, and to understand life through countless tries. This precious "child's heart" is the core spirit of Barkley the Cat.

Barkley isn't only a companion for children as they grow—Barkley is also a gentle reminder for every adult to hold on to their own innocence and optimism. Through a positive, playful, and heartfelt presence, Barkley continues to share courage, joy, and the comfort of companionship—so more people can feel understood, encouraged, and regain confidence in facing what's ahead.

Our vision is for Barkley to become a Taiwanese original character brand with warmth and real influence. Through animation, storytelling, licensed products, and cross-industry collaborations, we hope to bring positive energy into everyday life—supporting different generations as they grow, dream, and move forward with a heart that stays both brave and tender.

Barkley believes that inside every person lives a spark of innocence, courage, and limitless imagination.

Brand Spirit

Pure

The open and infinite starting point of the brand

Curious

The core spirit of imagination and creativity

Optimistic

A positive and proactive attitude toward life

Adventurous

A journey of action, experience, and discovery

Barkley the Cat Company

Barkley the Cat is a Taiwan-born original character brand created by Golden Bell Award-winning director Li-Wei Chiu. Loved for its warm, distinctive character appeal and high-quality content, the brand has received recognition from both local and international awards.

In 2015, Director Chiu partnered with Longma Creative and Studio2 Rabbit Creative to establish Barkley the Cat Co., Ltd., with a mission to advance the character economy and expand the diverse applications and market value of original IP. The brand’s first feature-length animated film, *Barkley the Cat*, was nominated for Best Animated Feature at the 54th Golden Horse Awards and was theatrically released nationwide in Taiwan in 2017.

Beyond screen content, Barkley the Cat has collaborated with well-known brands such as Formosa Watch, Nestlé, Hanlin Publishing, Yoshinoya, Hi-Life, 7-ELEVEN, and FamilyMart. Through licensed products and marketing campaigns, Barkley continues to grow its brand influence and demonstrates the potential of Taiwan’s original character brands.

In 2023, the brand launched its YouTube channel *Barkley - Nursery Rhymes & Kids Songs*, bringing Barkley’s joy and companionship to even more families and young audiences around the world through digital content.

Team Introduction

STUDIO2 ANIMATION LAB is the creative production team behind the brand. With long-term dedication to original animation development and production, the studio has built a distinctive Chinese-language animation style that balances artistic quality with market appeal, and has been recognized by the Golden Horse Awards, Golden Bell Awards, and numerous international film festivals.

REALMA DIGIMEDIA CORP. is the business team supporting the brand. With over two decades of experience in video, new media, and cultural and creative industries, the company continues to integrate content, technology, and IP development to help Taiwan’s original works reach broader markets.